Velante: “Hey doc! How would you like to use our EMR software? We REALLY want to establish our monopoly. We’ve got $1,500,000 to give to you and your buddies every year just for signing up!
Physician: “Sure! That sounds great!”
Velante: “How about if we forego the handout of taxpayer money, and you just pay for the system out of your gross revenue from Medicare billings?”
Physician: “What! Do you think I’m an idiot?”
Velante: “We’ve already established what you are. Now we’re just haggling over the price.”